Watch Bogart the Explorer Presents The Happy Filipino. The Department of Tourism (DOT) inks partnership agreement with the country’s fast-food giant, Jollibee Foods Corporation, in a Memorandum of Understanding (MOU) signed on October 11, 2012, at the DOT Office in Manila.
Jollibee is set to launch the Happy Filipino website (www.thehappyfilipino.com) this month, which features fun facts about the Philippines and the travel videos of YouTube sensation Bogart the Explorer titled The Happy Filipino, where he is seen touring a foreign guest around the Philippines and showcasing the Filipinos’ jolly nature. Travel enthusiasts will also get a chance to travel the country via the launch of a video-making contest.
“The characteristics of Jollibee that make it a well-loved brand are the same qualities of Filipinos that make traveling to the Philippines more fun: happiness, hospitality and friendliness. What keeps us consistently on top is also what sets the Filipino apart from the rest of the world that beneath the hard work and tenacity is the fun and happy character that Jollibee exemplifies. It has always been part of Jollibee’s mission to promote Filipino pride,” Jollibee President Jose Miñana said.
Part 2
Jollibee is set to launch the Happy Filipino website (www.thehappyfilipino.com) this month, which features fun facts about the Philippines and the travel videos of YouTube sensation Bogart the Explorer titled The Happy Filipino, where he is seen touring a foreign guest around the Philippines and showcasing the Filipinos’ jolly nature. Travel enthusiasts will also get a chance to travel the country via the launch of a video-making contest.
“The characteristics of Jollibee that make it a well-loved brand are the same qualities of Filipinos that make traveling to the Philippines more fun: happiness, hospitality and friendliness. What keeps us consistently on top is also what sets the Filipino apart from the rest of the world that beneath the hard work and tenacity is the fun and happy character that Jollibee exemplifies. It has always been part of Jollibee’s mission to promote Filipino pride,” Jollibee President Jose Miñana said.
Part 1
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