The MassKara Festival is a festival held each year in Bacolod City, the capital of Negros Occidental province in the Philippines every third weekend of October nearest October 19, the city's Charter Inauguration Anniversary.
The word "MassKara" is a portmanteau, coined by the late artist Ely Santiago from the word "mass" meaning "many or a multitude of the people", and the Spanish word cara meaning "face". A prominent feature of the festival is the mask worn by participants; these are always adorned with smiling faces. MassKara thus means a multitude of smiling faces. The word is also a pun on maskara, the Filipino term for "mask".
video credit: MassKara 2011 Official AVP from Daryl Jimenea on Vimeo.
Bacolod Mayor Evelio Leonardia wrote PAL president Jaime Bautista that many tourists are expected to visit the city, based on hotel bookings.
“Our city and our tourism sector have prepared extensively to make this year’s MassKara Festival a success. Without the visitors and tourists, our careful preparations may not bear much fruit," Leonardia said in an Oct. 5 letter, excerpts of which were published in the Bacolod-based Visayan Daily Star Thursday.
Leonardia said Bacolod expects PAL to "divert" some flights and concentrate on to support its tourism industry.
“This is the first MassKara where we are seeing a major airline problem and we are concerned vis-à-vis the fact that the intensity of hotel reservations had already peaked months ago," he added.
The 19-day MassKara Festival started on Saturday, Oct. 1. source:gmanews
photo and image credit:themasskarafiestival.com
The word "MassKara" is a portmanteau, coined by the late artist Ely Santiago from the word "mass" meaning "many or a multitude of the people", and the Spanish word cara meaning "face". A prominent feature of the festival is the mask worn by participants; these are always adorned with smiling faces. MassKara thus means a multitude of smiling faces. The word is also a pun on maskara, the Filipino term for "mask".
Bacolod Mayor Evelio Leonardia wrote PAL president Jaime Bautista that many tourists are expected to visit the city, based on hotel bookings.
“Our city and our tourism sector have prepared extensively to make this year’s MassKara Festival a success. Without the visitors and tourists, our careful preparations may not bear much fruit," Leonardia said in an Oct. 5 letter, excerpts of which were published in the Bacolod-based Visayan Daily Star Thursday.
Leonardia said Bacolod expects PAL to "divert" some flights and concentrate on to support its tourism industry.
“This is the first MassKara where we are seeing a major airline problem and we are concerned vis-à-vis the fact that the intensity of hotel reservations had already peaked months ago," he added.
The 19-day MassKara Festival started on Saturday, Oct. 1. source:gmanews
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